Companies
Shiseido Emphasizes Tech In Its Growth Strategy
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Like some of its rivals, beauty brand Shiseido is looking for acquisitions to bolster its push into technology. It has acquired three US startups in the last 24 months. One is focused on artificial skin, one on personalized beauty; and the other on artificial intelligence. Shiseido has launched Optune, a device customers can lease monthly. It works via a smartphone app to scan and analyze skin condition and mood, taking weather conditions into account, to recommend a personalized combination of products. CEO Masahiko Uotani has pushed the company’s M&A strategy away from expanding scale to focusing instead on technology that can be used across its businesses. [Image Credit: © Shiseido]
L’Occitane En Province Opens Technology-Enabled Flagship Store In NYC
L’Occitane en Province is opening its flagship store in Manhattan. Known for its natural beauty products, the French beauty brand is adding a host of technologies to its New York City location. In addition to having an area focused on social media, the store will also have a live feed of the brand’s US Instagram account. Stationary bikes combined with augmented reality will allow customers to take a virtual bike ride across Provence. Also, the company is using the store to expand its sustainability partnership with recycling company TerraCycle.[Image Credit: © L'OCCITANE en Provence]
Innovations
Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets
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Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Clarisonic Has Unveiled Two New Skincare Devices
L’Oréal’s Clarisonic brand has launched two new skin care devices: Mia Smart and Mia Prima. Mia Smart uses the Clarisonic sonic technology to offer anti-aging and makeup applications, with personalization provided by a mobile app connected via Bluetooth. Mia Prima is a 60-second daily face cleansing tool for all skin types. Clarisonic was founded on blending technology with beauty, and these two new tools come some 15 years after it introduced its first device. The recommended retail price for the Mia Smart is $199 and the Mia Prima $99.[Image Credit: © L'Oréal (UK) Ltd]
L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
Virtual Beauty Try-Ons Could Be Available In-Flight
Augmented reality tools are becoming mainstream in travel retail stores in airports around the world. Sunglass Hut had a “magic mirror” in its store in Queen’s Terminal, London Heathrow, some four years ago. The trend is being extended to the airports’ beauty stores. Last year, the Lancôme holiday pop-up In Singapore Changi’s Terminal 3 allowed users access to the AR makeover app, Virtual Mirror, and in the new Terminal 2 building at Incheon International Airport in South Korea, Lancôme and Chanel stores are using interactive and virtual tools. AR technology in the duty-free shops is getting more sophisticated, and it could be extended to the air too, with travelers “trying on” and buying products in-flight. Qantas and Air France are among airlines testing AR entertainment systems. [Image Credit: © maicou3834 from Pixabay.com]
Givaudan Launches EVE AR-Powered New Cosmetic Product Development Tool
Givaudan Active Beauty has introduced EVE, an artificial intelligence-enabled new product development tool designed for the creation of new cosmetic products. According to the company, EVE is designed to quickly match a product brief with Givaudan Active Beauty’s lineup of active cosmetics ingredients. Its intuitive interface allows EVE users to easily navigate through several criteria, including the targeted consumer profile, region where the product is expected to be launched, and regulatory compliance requirements.[Image Credit: © Givaudan]
Market News
AI Advances Will Create New Opportunities Throughout The Beauty Supply Chain
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The global cosmeceuticals is sector expected to attract over US$60 billion in sales by 2020, and artificial intelligence could provide an opportunity for more brands to offer customized beauty solutions. AI is already being adopted by some brands, with AI personal stylists, chatbots and product recommendations. The haircare category is one that is embracing the opportunities afforded by AI and machine learning developments to, for example, create a formulation personalized for the consumer’s hair type, and packaged with a personal touch, which will define new frontiers for the packaging industry too. In fact, AI will be increasingly integrated throughout the supply chain, and create the platform for even deeper communication with the consumer. [Image Credit: © Simona Šimonová]
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